Lush Crush
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Lush Crush
A Karachi-born popsicles brand that proves desserts can be healthy, happy, and full of life!
Lush Crush redefined desserts with all-natural, handmade treats. Known for its colorful popsicles, the brand wanted to evolve from “frozen favorite” to a full-fledged dessert destination.
The Challenge
Lush Crush aimed to differentiate its brand and identity in a competitive ice cream market. Their goal was to emphasize their unique approach to desserts: all-natural, fresh, and wholesome, while building a stronger digital presence that resonated with families and young audiences alike
Our Role
We partnered with Lush Crush to reimagine their brand across design, social, and digital touchpoints, creating an identity as vibrant as the treats themselves
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Branding
A visual world built on color, joy, and creativity
We refreshed their identity with bold palettes, expressive typography, and packaging that feels as handcrafted as their desserts
We refreshed their identity with bold palettes, expressive typography, and packaging that feels as handcrafted as their desserts
Social Media
Storytelling that sparks a craving
We created campaigns that engaged audiences and drove results, including Pop of the Day, highlighting Lush Crush’s most fun and creative flavors, Happy Hour offering discounts at select hours to increase footfall, and Branch Launch for their biggest outlet opening in Lahore, with pre- and post-event campaigns
We created campaigns that engaged audiences and drove results, including Pop of the Day, highlighting Lush Crush’s most fun and creative flavors, Happy Hour offering discounts at select hours to increase footfall, and Branch Launch for their biggest outlet opening in Lahore, with pre- and post-event campaigns
New Launches and Viral Flavours
We supported product launches like Peanut Butter and helped the brand introduce viral flavours such as Pistachio Kunafeh and Dubai Chocolate, generating buzz and strong audience engagement
Photography
Our team handled product photography, capturing the vibrancy, freshness, and playful essence of Lush Crush’s treats.
