rejoy

x Magnus

Rejoy

ReJoy is a Dubai-based platform transforming the way families play. Specializing in pre-loved toys, the brand makes playtime sustainable, affordable, and exciting while promoting a circular economy. Every toy that finds a new home contributes to a greener planet and a happier childhood.

Our Role

ReJoy partnered with Magnus Technologies from the very beginning. We built the brand and its strategy from the ground up, creating a strong foundation for growth and audience engagement.

Branding

Crafting a playful and approachable identity
We developed ReJoy’s logo, visual language, and tone of voice to reflect sustainability, joy, and accessibility, making the brand instantly recognizable and relatable.

Social Media

Storytelling that sparks a craving
We created campaigns that engaged audiences and drove results, including Pop of the Day, highlighting Lush Crush’s most fun and creative flavors, Happy Hour offering discounts at select hours to increase footfall, and Branch Launch for their biggest outlet opening in Lahore, with pre- and post-event campaigns

Website

A digital home for every toy
We designed and developed the complete ReJoy website, ensuring a smooth user experience for buying, selling, and swapping pre-loved toys. The platform balances engaging visuals with intuitive navigation, making it easy for families to explore and interact