SUPERCHICK
x Magnus
Superchick
Founded to make quality halal food mainstream, SuperChick serves 100% whole-muscle chicken that’s healthy, wholesome, and unapologetically bold. With a playful spirit and pop-culture edge, the brand has reimagined what fast, fun, and flavorful looks like.
The vision
The goal was to amplify their presence, build a personality that matches their energy, and turn their social platforms into an extension of their bold, flavor-forward lifestyle.
Our Role
From brand strategy to merchandise, Magnus Technologies became SuperChick’s full-scale creative partner, managing everything that shapes how the brand looks, speaks, and connects. Every element was crafted to reflect Superchick’s Gen Z-coded wit and fearless tone, colorful, cheeky, and unapologetically fun.
Branding
A look that conveys confidence.
We built a bold, modern, and instantly recognizable visual identity, pairing vivid palettes with sharp typography and expressive graphics. Every touchpoint, from packaging to merch, feels energetic, youthful, and proudly halal.
We built a bold, modern, and instantly recognizable visual identity, pairing vivid palettes with sharp typography and expressive graphics. Every touchpoint, from packaging to merch, feels energetic, youthful, and proudly halal.
Social Media
Where flavor meets fandom.
We built a digital persona that speaks the language of today, quick humor, cultural moments, and scroll-stopping visuals. From trending campaigns to snackable stories, Superchick’s content now connects, entertains, and converts.
We built a digital persona that speaks the language of today, quick humor, cultural moments, and scroll-stopping visuals. From trending campaigns to snackable stories, Superchick’s content now connects, entertains, and converts.
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Packaging and merchandise
Designs worth wearing and sharing.
We brought the Superchick identity into every physical touchpoint, from playful packaging that stands out on shelves to merch that fans actually want to own. Each design reflects the brand’s energy and cultural edge.
We brought the Superchick identity into every physical touchpoint, from playful packaging that stands out on shelves to merch that fans actually want to own. Each design reflects the brand’s energy and cultural edge.
Website
We designed and developed a bold, high-impact website that reflects Superchick’s vibrant personality while keeping the user experience simple and intuitive. From product highlights to brand storytelling, every page blends strong visuals with smooth functionality. We continue to manage and refine the site to ensure it stays fast, accessible, and aligned with the brand’s growth.
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